Concerns about healthcare insurance

Healthcare insurance remains its role in bringing major profit to many general insurance companies. Moreover, healthcare insurance products are assessed to have positive increasing rate. However, general insurance companies still concern about this kind of product.

Concerns about healthcare insurance

Concerns about healthcare insurance

According to statistic of Vienam Insurance Association, total profit of healthcare insurance premium is 866 billion dong in the first half of 2015.

There are 19 insurance companies that provide healthcare insurance products. Liberty insurance company is one of the four biggest ones in the market. Healthcare insurance has positive reponse because many general insurance companies choose this kind of insurance as one of “tipping point” retail products. In fact, people is becoming more and more aware of their health.

Not only learning at the agent, the number of customers who ask about healthcare insurance on Facebook is increasing. The representative of Liberty insurance company shared that customer ask about healthcare insurance almost every day in the first 6 monnths of this year.

In Vietnam market, Liberty has bought insurance online for a long time. People who have demands to buy healthcare insurance or other kind of products just need to access the web page of the company and they will be provided with full information about product, insurance regulations, form, premium or hospital system, etc. Remain problem is that how to choose suitable healthcare insurance product that meet the demands of protecting personal health of the customers.

General insurance companies usually aim to enterprises and non-governmental organizations as their potential customers.

Not only increasing in segmentation of enterprise customer, currently, healthcare insurance draws attention of many parents, especially those families where the children are easy to catch illnesses and stay at hospital regularly. In fact, many families that save a lot in hospital fee thanks to buying healthcare insurance for their children.

However, many Vietnamese people keep the wrong thought in their mind that they buy insurance to use not to set their mind at rest. That results in that personal or family healthcare insurance has higher reimbursement rate than enterprise customers.